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2012.05.14
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Announcing "JAPAN BLUE", a blue vessel that colors summer
Isetan Shinjuku main building 5th floor Japanese tableware May 14-June 12
"JAPAN BLUE" is a new blue ARITA WARE created by ARITA PORCELAIN LAB using original techniques.
early summer. The rainy season is the heaviest in Japan. Using the blue of the hydrangea, which blooms bright blue flowers with the blessings of the water, and platinum, we have created a vessel with a refreshing feeling.
The design of the "JAPAN" series is based on the motif of auspicious patterns, which have been considered auspicious since ancient times.
Many of the traditional patterns of ARITA WARE have auspicious patterns, which have enriched the lives of those who use them both materially and spiritually, out of the desire to make the lives of those who use them a little happier.
The JAPAN BLUE tableware, which makes you feel refreshed in the heat of summer, is suitable as a summer gift.
From May 14th, you can purchase it at the Japanese tableware section on the 5th floor of the main building of Isetan Shinjuku.
Please take a look and take a look.

global green JAPAN BLUE has been selected as the theme of "cucumber" for the Isetan Global Green Campaign and is displayed in the show window.
I was curious about how it would be exhibited, but I was really excited because it was an art that I couldn't even imagine!
Please come and see us when you come to Shinjuku

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Founded in 1804, “Arita Porcelain Lab” is the modern brand name of the Yazaemon Kiln, which was established over 200 years ago.
It is one of Arita’s oldest and largest-scale operating kilns.
Our luxury and modern style of Arita porcelain pieces are created
one by one by handwork of skilled artisants,
taking advantage of the unique and techniques inherited in tradition of Yazaemon kiln, which evolved through countless trials.